Shipt vs Instacart: Which is best for you?

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Shipt vs Instacart Full Comparison

shipt vs instacart

While you can turn to a number of companies if you're looking for one of the best delivery jobs, chances are very good that you find two prominent online ordering grocery delivery apps: Shipt and Instacart.

The first choice can be the hardest. Both platforms are quite mature at this stage and offer a lot of great features for users and drivers. They may seem basically the same other than brand.

So, what is better Shipt or Instacart? A closer look shows that there are some key differences. Each platform has its advantages, and there are reasons you might want to choose one over the other.

Pitting Shipt vs. Instacart, we take a look at the respective strengths of each grocery delivery platform, so you can pick the right one for you.

What are Shipt and Instacart?

If you know the etymology of the Gig Economy, this is a fairly recent term. It was born thanks to the creation of applications and websites that offer services 'on demand'.

The sharing economy model is transforming the way the goods are distributed in our cities. In addition to being appreciated for their services as a user, Shipt and Instacart are the right solution for those who want to work as delivery drivers. Instacart and Shipt are two platforms and work respectively through Instacart App and Shipt App. But what are the differences?


Instacart is a grocery delivery service founded in 2012 thanks to an idea of Apoorva Mehta.Customers select groceries and make a delivery order through the Instacart App or Instacart website from various grocery stores. As a Instacart Full-Service Shopper contractor you have to shop and deliver the customer’s order.


Shipt is a headquartered in Birmingham, Alabama membership-based grocery delivery service, enabling same day delivery of fresh foods and household essentials.

Shipt was founded by Bill Smith in November 2014. On December 13, 2017, Shipt was acquired by Target Corporation.

This is the first place where the differences between the Shipt and Instacart become clear. Unlike Instacart, you need to subscribe to a membership to be able to shop on the online grocery store: the Shipt App. Shipt offers free delivery for members on orders over $35.

In addition, while Shipt shoppers deliver groceries principally from Target, with Instacart you can deliver food, drinks, alcohol, groceries from the +350 retailers that have more than 25,000 grocery stores including Albertsons, Aldi, Costco, CVS Health, Eataly, H-E-B, Kroger, Loblaw Companies, Petco, Publix, Safeway Inc., Sam's Club, Sprouts Farmers Market, Total Wine & More, and Wegmans.

Are Instacart and Shipt available near me?

Instacart is growing fast and now available to 70 percent of all households across the country. You can take a look at this list of cities with Instacart.

Shipt is a great Instacart alternative. It operates in 50+ markets across the U.S. To check if Shipt is available in your area, go to and enter your zip code in the box form.

Winner: Tie. Shipt and Instacart are growing fast and still working to maximize their penetration and partnership with more local stores across the United States.

Which one is more customer-friendly?

is shipt or instacart better

When confused about Shipt or Instacart, you should take a fair look at the customer service provided by them.

Instacart provides FAQs available on its website, which are quite customer-oriented. You can also email the Instacart support at Besides these, it has a helpline number 1-888-246-7822. The team can be reached out to at any time, and the support service can be availed.

Similar is the case if you are a customer for the Shipt app. There is a customer helpline available calling 1-205-502-2500 which you can reach out to at any moment. All your queries are acknowledged and addressed through human interaction as well as automated machines.

You can also email them at Their website also embraces helpful FAQs which walk you through sundry issues that you might be facing.

Winner: Tie. Thus, both the apps stay braced up to serve their customers in the best style.

Cost: Is Shipt Cheaper Than Instacart?

If you’re concerned most about how much does it cost to get groceries delivered using Shipt or Instacart, here's a general rundown of how much each service costs:

Shipt users need to subscribe to a month to month membership of $14 per month or an yearly Shipt membership of $99. Shipt prices are higher than in store. In general, members can expect to pay about $5 more using Shipt than they would on a $35 order purchased in the store themselves. Shipt prices will vary slightly from in-store prices to help cover the costs of the delivery.

Instacart applies delivery fees for every order you pass. It costs $7.99 for one-hour delivery or $5.99 for two-hour or more delivery (you can select one-hour time windows). The price can increase at particularly busy times. For free two-hour delivery on orders $35+, you can pay a $149 yearly membership. A tip gets added on automatically.

Recently instacart started a membership subscription called Instacart Express for customers who want to use the delivery app regularly.

With Instacart Express for a flat annual cost of $99 and a monthly fee of $9.99, you can enjoy unlimited free deliveries* on all orders over $35.

On the Instacart platform, retailers set the prices of items available for delivery. While many retailers offer the same in-store prices on Instacart, others set different prices on the Instacart platform than in-store prices. In some cases, a flat percentage is added to cover the cost of the Instacart service.

Winner: Instacart. It's hard to do an apples-to-apples price comparison, because each service has its quirks. However we really appreciate the freedom that Instacrt offers to use the services without having to pay a membership.

Shipt vs Instacart Shopper

working for shipt vs instacart

Instacart and Shipt like other on-demand-delivery services on the market provide customers with a great opportunity to save time getting groceries without leaving the house. What about their job opportunities? The requirements are very similar in both platforms and you can find them below.

Shipt Shopper Requirements

  • You must be 18 years of age or older
  • Be eligible to work in the United States
  • Have access to a vehicle 1997 or newer. (No vehicle inspection required)
  • Own a smartphone (iPhone -> iOS 10 or newer) or (Android -> 5.1 or newer) for the driver app
  • Be able to lift between 30-40 lbs with or without an accommodation
  • Pass a background check

Instacart Full-Service Shopper Requirements

  • You must be 18 years of age or older
  • Be eligible to work in the United States
  • Have access to a vehicle (No vehicle inspection required)
  • Own a smartphone (iPhone 5 / Android 4.4 or newer)
  • Be able to lift between 30-40 lbs with or without an accommodation
  • Pass a background check

If you want to know if working for shipt is worth it and the pros and cons of working for Instacart, here is something you should consider before becoming an Instacart or Shipt Shopper.

  • You will work as an independent contractor and will be paid per completed order.
  • You can work with a flexible schedule but you need to set a schedule. It can be a challenge to get your delivery hours scheduled. If you do not like to schedule, we suggest you take a look at Postmates.
  • The amount you’ll take home after expenses might be less than you think. You have to pay for your gas and wear and tear on your vehicle.

You can check out other Shipt jobs and Instacart Jobs at the Shipt Career page or Instacart Career page to get job information for all the current openings.

Shipt vs Instacart Pay

“Life is a matter of choice,” says Schwartz. “But, is this good news or bad news?” With so many choices, people find it difficult to make any decision at all. If you need to make a decision of working for Shipt vs Instacart the driver pay is the first important point to consider.

Take a few minutes to see this review of delivery drivers for Shipt and Instacart Shoppers hourly pay. According to Indeed a Shipt delivery salary is $22.14 per hour. That is 38% above the national average. While an Instacart driver earns $17.21 per hour.

Related Article: How Much Does Shipt Pay.

shipt pay
instacart shopper salary

Shipt vs Instacart: How much can you earn?

Important Reminder: Earnings from working as a Shipt grocery delivery driver or Instacart Shopper vary based on the number of deliveries made. The more hours you spend on this activity, the greater your chances of earning. In fact, every driver can freely decide how many hours to work and on which days of the week.

If you want to see more drivers pay comparison, we suggest you take a look at our articles: Doordash vs Grubhub, Postmates vs DoorDash and Postmates vs UberEats.

Winner: Shipt If you’re asking whether you can make more driving for Shipt or Instacart, you will get a clear answer. Shipt drivers make more than Instacart drivers.


Most of the time, the experience of using Shipt and Instacart is largely the same. Pricing tends to be pretty similar for both platforms and I haven't noticed any major differences in service between the two. However if you are looking for a job Shipt provides drivers with a better pay.

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