Instacart Vs Amazon Fresh: Which Grocery Delivery Is Better? and Prices

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instacart vs amazon Fresh

With the covid-19 pandemic, online grocery delivery orders have surged in 2021. If you’re trying to decide which grocery delivery app is for you, then you’re in the right place.

In recent years, Amazon and Instacart have made a lot of effort to become a force in the grocery industry.

On our website we've reviewed both Instacart and AmazonFresh multiple times, and it's fair to say that we are impressed by the convenience that these online grocery stores offer.

Both of these grocery delivery services are, in most ways, as good as each other when it comes to fast delivery as well as other features that are built-in to improve the virtual customer’s shopping experience. Although that might make your choice confusing, it’s good news.

However, the Instacart vs Amazon Fresh battle is a fierce one. So, which of them is the better option for customers?

The BestReferralDriver Team has compared the two grocery home delivery services. Read on to discover more in our Amazon Fresh vs. Instacart faceoff. And be aware that, as is always the case, the “best grocery shopping app” is the one where you can buy the products you love, offer deals and excellent customer service.

Instacart vs. Amazon Fresh Comparison

Amazon Fresh and Instacart are both grocery delivery services that you can use to order online and get household essentials and groceries delivered to you. Both companies can make door-to-door deliveries and also offer customers the pickup option.

If you’re ready to place an online grocery order, it is important to know how the two platforms work.

How Does Instacart Work

You can use Instacart services by downloading the app available on iOS and Android devices or using a web interface.

The first step to use the Instacart platform is to create an account by completing the registration form.

Instacart allows you to order groceries from a wide selection of local grocery stores in your area. Once you’ve added all of your groceries to your cart, you can pay by choosing your favorite payment method including debit or credit card, Paypal and SNAP via an EBT card. A personal shopper will shop and deliver your order.

Using the Instacart app you can get same day delivery and select your delivery time.

Additionally you can track your order in real time.

🎁 💸 Want to save money while buying groceries? Download Ibotta and get cash back on every online purchase

Instacart vs Amazon Fresh: Availability

Which has the best availability? Both services have worked on widening their availability in recent years.

But, when it comes to which company has a bigger geographical coverage, the answer is Instacart.

Instacart is currently available in more than 5,500 cities in the United States and Canada.

Amazon Fresh delivery areas include the following cities of the United States:Atlanta, Baltimora, Boston, Chicago, Dallas, Denver, Indianapolis, Las Vegas, Los Angeles, Miami, New York, Phoenix, San Diego, San Francisco, Seattle and Washington DC.

Amazon prime grocery delivery services has currently expanded to major cities around the world including: Berlin, Hamburg, London, Milan, Munich, Rome, Tokyo, and some other locations in Singapore and India.

We suggest you check if Amazon Fresh is available in your area.

If the Amazon Fresh delivery is not available in your area you have to opt out for other services like Instacart or DoorDash.

What Stores Do They Shop?

Amazon and Instacart both feature thousands of items. You have access to a lot of products including dairy products, meat and seafood, fresh produce, canned goods. However, when it comes to product choices, Instacart claims the advantage with over 40,000 stores national regional and local retailer partners including:

The latter also includes deliveries from multiple stores.

On the Amazon Fresh supermarket you can find a mix of their own store brands like Amazon Fresh or Whole Foods, additionally, you can find other name brands.

Additionally, Instacart is one of the best alcohol delivery apps. On the online store you will find the best selection of drinks, champagne, whisky, vodka, gin, rum, spirits, beers, cider and ales…

On the Fresh platform alcoholic beverages are only available in select locations.

Instacart vs Amazon Fresh

Instacart and Amazon Fresh are both grocery delivery services. However, there are key differences between the two platforms. So on for our Instacart vs Amazon Fresh breakdown to see which grocery deli...

How Much Do They Cost?

The cost of a service is a factor in deciding whether or not to use a company. While using Instacart or Amazon, you are not ordering food online but you are also buying their service. Let’s have a look at the type of fees or charges you will have to pay during Instacart orders or Amazon Fresh order:

Instacart Pricing

Delivery costs: As we said you can start using Instacart just creating an account. Instacart applies for orders over than $35 delivery fees starting at $3.99

If you are a loyal Instacart user, the grocery ordering app allows you to save money subscribing to their membership subscription.

Instacart Express members get free delivery for orders that are more than $35. The subscription comes with other perks.

💡 Pro Tip: Delivery is free for your first order, create your Instacart account today.

Grocery costs: Some people are concerned about the item prices of grocery food delivery services like Instacart. The truth is that Instacart doesn’t inflate the prices because they are set directly from the stores.

Sometimes retailers do inflate prices to cover Instacart fees. The good news is that using Instacart you will always know before starting your shopping if a store applies in-store pricing. We suggest you browse the deal section on the Instacart app or website. You will find interesting deals and coupons.

Tipping costs: Tips are not included on the cost of the order. The San Francisco headquartered company will not require you to tip… As always tipping is a gesture to say thanks to the shoppers for their work. Instacart workers are independent contractors, they earn approximately $14 per hour.

They are responsible for their car gas and maintenance.

Amazon Fresh Pricing

As we said there is not an Amazonfresh subscription. Every Amazon Prime or Amazon Prime Student member can take advantage of the service. The good news is that you can start your online grocery shopping even during the free trial period.

As a reminder, the Prime membership options in the United States include:

  • Monthly ($12.99 per month)
  • Annual ($119 per year)
  • Student ($6.49 per month)

So, is Amazon Fresh delivery free?

Amazon Fresh offers free 2 hr delivery to all Prime members. The $0 Amazon Fresh delivery fee applies to orders over $50. Depending on your delivery address you may also receive free shipping on orders of $35.

This means that you will pay an additional $10 delivery fee for orders under $35 or $50 depending on your location.

Amazon same day grocery delivery service offers in some markets 1h delivery with additional fee.

In any case you will be able to review all the fees at the check out.

Instacart and Amazon both offer pricing options comparable to one another. So to make it clear, here is a comparison pricing table.
Plan Price Feature
Instacart Non Member - 2 hours delivery window with a delivery fee starting at $3.99
Instacart Members $9.99/month or $99 per year Lower service fees
5% credit back on pickup
Amazon Prime $12.99/month or $119/year Free 2 hours delivery
Amazon Prime Student $6.49/month or $59/year Free 2 hours delivery

Which Is The Cheapest Grocery Delivery?

When using grocery delivery apps, you can minimize the cost of the service by using the pickup option or ordering from the cheapest delivery app out there. But which one is cheapest?

If you want to find the best prices while shopping your groceries online, the best advice we can share with you is to always compare prices.

Comparing prices you will get the best deal out there.

Instacart offers users an easy way to earn credit that can be used for online purchases via their referral program.

Indeed, every Instacart user can earn a referral bonus by referring friends, family members, or even strangers.

👀 Related Article: Is Instacart Down

Which Service Offers Best Customer Service Experience?

When it comes to online food shopping, customer service is more important than price.

Keep in mind that Amazon has developed a logistics platform with strong abilities. Amazon orders are rarely late.

Customer satisfaction is a priority for Amazon. During the past years Jeff Bezos company has taken the philosophy of truly caring for the customer and ushered it into the digital era.

Amazon customers can easily contact the Amazon customer support 24/7 via email, live chat or call.

Instacart currently offers phone support only to seniors.

However, the app allows you to report a problem on order or get help from the Care support directly from the app.

Amazon is a customer-centric company and Instacart has to make some efforts to reach the Amazon level. In the absence of any other big differences in Instacart's favor, we have to give this one to Amazon.

Winner: Amazon

Instacart vs Amazon Fresh: How Is the Service?

Here are other important things to consider before deciding which service you should use.

Occasionally, shoppers are unable to buy items because the availability changes after you check out.

At this point it is important to know that while Instacart allows you to choose your own replacement for products missing in store, Amazon Fresh automatically finds replacements with similar products.

Of course your payment method won't be charged for any unavailable items.

Additionally, only the Instacart app allows you to chat and connect with your Shopper during the shopping and delivery process.

As a user, I believe that this is an important feature that allows you to add instructions or changes to your order and even to get more information about a recommended replacement.

Working For Instacart Or Amazon Fresh

Amazon and Instacart offer job opportunities to 1099 contractors. However they differ slightly in requirements, Instacart requires that you be at least 18 years old, while you have to be at least 21 years old to apply for Amazon.

To apply for both companies, you have to be able to pass a background check, have car insurance and a driver’s license.

A lot of rideshare drivers feeling unsafe when doing their job during the pandemic switched to delivery jobs.

Currently there is a long waiting list to join Amazon.

Working for Instacart you can earn an average of $14/hr. You can maximize your earnings following our tips. Additionnally you will be able to cash out your earnings daily.

Instacart Vs Amazon Fresh: Which Is The Better Grocery Delivery App?

After comparing these two grocery delivery services, Instacart is a better option than Amazon simply because it currently offers delivery from a wide number of stores. However, if you are an Amazon user subscribing to Prime and get the perk to get Amazon Fresh delivered to you for free in two hours it is worth it. If you do not use Amazon regularly, it may not be worth paying for a full-price membership. Instacart has lower or no membership costs at all.

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