The Full Guide To Using Uber in Italy in 2024

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uber in italy

Are you planning on visiting Italy in 2024 and need help navigating the transportation situation? You've come to the right place! Nowadays, one of the most reliable and affordable ways of getting around is using Uber. However, you should also know that there are certain rules and regulations that apply when it comes to taking Uber rides in Italy. That's why we have put together this comprehensive guide for all your needs regarding Uber in Italy in 2024. Read on to find out how you can make the most of your ride with some helpful tips from locals!

An Overview of Uber in Italy

Uber is present in Italy, with its services currently available in eight cities, namely Milan, Rome, Bologna, Florence, Turin, Catania, Palermo, and Naples. The transportation network company initiated its operations in the country over ten years ago, and since then, it has been working to expand its footprint in the Italian market. The company has experienced a mix of successes and challenges in the Italian transportation market, with regulatory hurdles and competition from established taxi and limousine companies.

In July, Uber and the Italian taxi consortium, Taxi It, came to an agreement that allows Uber users to book traditional taxis through the app in Milan, Rome, and Naples. This partnership marked an important step for Uber in Italy as it represents the first time that the company has come to terms with traditional taxi services. The move may also serve to herald the beginning of an era of cooperation between ride-hailing platforms and traditional taxi services in Italy.

The Italian transportation market is highly fragmented with strict regulations that make it difficult for new entrants, such as Uber, to penetrate the market fully. According to Uber's General Manager for Italy, Benedetta Pireddu, the company's strategy for expansion would focus on consolidation in the cities it currently operates in and continued growth in other cities. Pireddu's plan for the next few years is to expand the service to 12-14 cities and to collaborate with as many market operators as possible.

While the expansion strategy sounds promising, Uber has had to adapt its business model to comply with Italian regulations. For instance, Uber operates in Italy under the category of NCC (noleggio con conducente), which translates into English as 'rental with driver.' This category encompasses luxury vehicle services, limousines, and taxis. To operate under NCC, Uber can only serve customers who have made a reservation before the trip, and the company must comply with strict safety and security regulations.

Thanks to the July agreement with Taxi It, Uber's users can now access licensed taxi drivers in Milan, Rome, and Naples. The users take advantage of Uber's technology to hail taxis, and the taxi drivers receive fares under their existing taxi licenses. This partnership helps facilitate the emergence of a shared mobility ecosystem in Italy, where taxi drivers, NCC operators, and ride-hailing companies complement one another rather than operating at cross-purposes.

Uber's entry into the Italian market was not without its challenges. The firm had to contend with legal challenges from established taxi companies and confront regulatory hurdles. Taxi drivers argued that Uber was operating outside the law and engaging in unfair competition, given that the company was not subject to the same high compliance costs as traditional taxi operators.

Additionally, Italian courts have handed down several rulings against Uber, such as the 2017 ruling, which banned Uber's ride-sharing service, UberPOP, in Italy. The ruling came after judges ruled that the service had flouted safety and insurance regulations and was competing unfairly with taxi drivers who were subject to stricter regulation by the state.

Despite the legal challenges, Uber has persisted in the Italian market, with a fleet of over 8,000 active drivers as of 2022. The company is not only competing with traditional taxi services but also with local ride-hailing companies such as Free Now and Moovit.

👀 Related Article: Best NYC Taxi Apps and Rideshare Options

Understanding the Different Types of Uber Services Available in Italy

Uber has become a popular mode of transportation in Italy and has now expanded to offer various services such as Uber Black, Uber Van, Uber Lux, and Taxi. Additionally, Lime has introduced Lime scooters and Lime bikes in many cities across the country. In this article, we will explore the different types of Uber services available in Italy, as well as other transportation options such as public transport.

Uber Black

Uber Black is a luxury service that provides a high-end experience to customers. It features premium luxury sedans and professional chauffeurs who are well-suited for formal events or business trips. The cars used in Uber Black are typically black and feature leather interiors, air conditioning, and other luxury amenities.

Uber Van

Uber Van is a service that caters to larger groups who require more seating capacity. The vehicles used in this service are typically minivans or SUVs, which can comfortably seat up to six passengers. Uber Van is ideal for groups heading to an event or those who need to transport luggage to the airport.


Taxi services are a popular option in Italy, and Uber has introduced this service to provide customers with a convenient way to book a taxi ride. Unlike other Uber services, the price of a taxi ride is fixed and does not fluctuate based on demand. Taxis are easily recognizable by the yellow and black stripes on the body of the vehicle.

Uber Lux

Uber Lux is the ultimate in luxury transportation. This service is designed for those who want to make a statement and arrive at their destination in style. The cars used in this service are top-of-the-line luxury vehicles, such as a Mercedes-Benz S-Class or a BMW 7-Series. The drivers are also screened to provide the highest level of service to passengers.

Lime Scooters

Lime scooters are a new addition to the transportation landscape in Italy. These electric scooters are available for rent in many cities and can be unlocked using a mobile app. Lime scooters are an affordable option for short trips and can be used to navigate through congested urban areas quickly.

Lime Bike

Lime bikes are another option for navigating cities in Italy. These shared bicycles are widely available in major cities, and riders can rent them out for a fixed price. Lime bikes are a great way to get some fresh air while exploring new places at a leisurely pace.

Public Transport

Public transport is a viable option for getting around in Italy. The country has an extensive network of buses, trams, trains, and subways, which are efficient, reliable, and affordable. Roma Metropolitane and ATAC are two popular choices for public transport in Rome. Buying a ticket is easy and can be done from vending machines or ticket counters at major stations. However, now you can take public transit using the Uber app.

It is important to compare the different services to find the one that best suits your needs. Whether you are looking for a luxury experience, a shared bike, or public transportation, there is an option for everyone. Plan your travel ahead of time and enjoy exploring everything that Italy has to offer.

How Does Uber Work in Italy

The process of using Uber in Italy is similar to that in other countries.

Step 1: Sign up for Uber

To use Uber in Italy, you need to sign up for the service. If you are already an Uber user, you can simply log in using your existing credentials. If you are a new user, follow the instructions to sign up via the Uber website or app.

Step 2: Download the App

To use Uber, you will need to download the Uber app on your smartphone. The app can be downloaded for free from the App Store or Google Play. Once you have downloaded the app, you will need to sign in to your account, or create a new account if you are a new user.

Step 3: Request a ride

To request a ride using Uber, open the app and enter your pickup location. You can either manually enter the address or use the app's location services to automatically detect your location. Next, enter your destination address, and the app will display a fare estimate for your trip.

If you are happy with the estimate, tap the "confirm" button to request the ride. The app will then search for available drivers in the area and provide you with an estimated wait time for your driver to arrive.

Step 4: Choose the ride type

Uber offers several different ride types in Italy, depending on your needs and budget.

Once you have requested your ride, you will be presented with a list of available ride types. Choose the one that best suits your needs and confirm your selection.

Step 5: Enjoy your ride

Once your driver arrives, double-check that their car matches the description provided by the app. This includes checking the make and model of the car, as well as the license plate number.

Sit back, relax, and enjoy your ride! Uber drivers in Italy are typically friendly and professional, and you can expect a comfortable and safe ride to your destination.

Step 6: Pay for your ride

Uber in Italy allows for cashless payments via the app. When you reach your destination, you can choose to tip your driver (although tipping is not mandatory).

The app will automatically charge your card on file for the fare, along with any additional fees such as tolls or surcharges. You will receive a receipt via email once your ride is complete.

How Much Is Uber in Italy?

Determining the exact cost of an Uber ride in Italy can be a convoluted task, owing to the numerous variables that influence the final fare. To begin with, it is worth noting that only Premium options are available in the Italian Uber market. Therefore, it is crucial to consider factors such as the distance traveled, time of day, and the service type selected, among others, when calculating the ride's cost. Despite these challenges, the flexibility of Uber's pricing algorithm ensures that riders can estimate the approximate cost of their trip before embarking on it. Ultimately, a deeper understanding of the various factors that contribute to the final cost of an Uber ride in Italy is essential to avoid any surprises upon arrival at the destination.

Base Fare

The first factor that determines the cost of an Uber ride in Italy is the base fare. The base fare refers to the amount that is charged as soon as the ride is requested. The base fare in Italy typically ranges from €0.80 to €1.00 depending on the city. This fee covers the driver's time and cost of starting the trip. It is important to note that base fares can vary based on the type of ride requested. For example, an Uber Black ride will have a higher base fare than an UberX ride.

Per Mile Rate

The second factor that influences the cost of an Uber ride in Italy is the per-mile rate. The per-mile rate is charged for each mile traveled during the ride. In Italy, this rate typically ranges from €0.90 to €1.10 per mile, depending on the city. The per-mile rate can vary based on the type of ride as well. For instance, an Uber Black ride will have a higher per-mile rate than an UberX ride.

Per Minute Rate

The third factor that affects the cost of an Uber ride in Italy is the per-minute rate. This rate is charged for each minute of the ride, regardless of how far the car has traveled. In Italy, this rate typically ranges from €0.20 to €0.30 per minute, depending on the city. Again, different ride types can have different per-minute rates.

The fourth factor that can influence the cost of an Uber ride in Italy is the demand for rides at a particular time. During peak hours or special events, Uber will increase its prices due to the high demand for rides. This is known as surge pricing and can result in significantly higher costs. Surge pricing can vary depending on the city and can be up to five times the normal fare.

Should You Take a Taxi or an Uber in Italy?

When deciding whether to take an Uber or a taxi in Italy, there are several factors to consider. First, it's important to note that Uber is not available in all cities in Italy, so you'll want to check ahead of time to see if it's an option. In general, Uber is more widely available in larger cities like Rome and Milan, while smaller towns may only have taxi services.

Another consideration is the cost. While Uber can sometimes be cheaper than traditional taxis, this isn't always the case in Italy. Many taxi rides in Italy are regulated and have fixed rates, so you'll know exactly how much you'll be paying before you even get in the car. In contrast, Uber's fares are subject to surge pricing during peak times, meaning that you could end up paying more than you anticipated.

Safety is also a crucial factor to consider. While Uber has faced safety concerns in various countries, it's worth noting that Italy has particularly strict regulations for ride-sharing services. Uber is safe in Italy. Drivers in Italy are required to have a specific type of license, undergo a background check, and have regular vehicle inspections. Taxis in Italy are also generally considered safe, but you'll want to make sure you're using a licensed and reputable service.

Ultimately, whether you choose to take a taxi or Uber in Italy will depend on your specific needs and preferences. Taxis may be a better choice if you're looking for a regulated fare, reliable service, and the peace of mind that comes with using a licensed transportation service. On the other hand, if you're traveling in a city where Uber is available and you're looking for a potentially cheaper option, it may be worth considering.

Apps Like Uber in Italy

We compiled for you a checklist of Uber alternatives in Italy:

  • FreeNow (formerly mytaxi): Taxi app available in major Italian cities like Rome, Milan, Naples, etc. You can hail a taxi or book one in advance.
  • Enjoy: Ride-sharing app where you can carpool with others heading your way. Currently available in Milan, Rome and Bologna.
  • ItTaxi: Taxi booking app for hailing or reserving taxis in advance. Works in many major Italian cities.
  • Helbiz: Scooter and e-bike sharing app for short trips in Rome, Milan, Verona, etc. You can locate and unlock vehicles via the app.

Frequently Asked Questions

Is Lyft In Italy?

Lyft is not currently available in Italy.

Is There Uber Eats In Italy?

Yes, Uber Eats is available in Italy. It currently operates in major Italian cities such as Rome, Milan, Turin, Naples, Florence, Venice, Verona, and Bologna.

Get Ready for Your Trip to Italy

To conclude, Uber has proven itself to be an amazing resource for travel in Italy. With its accessible prices, convenience and safety, it's no wonder why so many travelers are turning to this service while abroad. Whether you choose to use the app as a means of transportation around the city or as part of a longer journey, you'll find that it's a great way to get from one destination to another. For those looking for a stress-free journey through Italy in 2024, Uber is the perfect companion! If you're looking for more tips on making your Italian trip hassle-free and enjoyable, be sure to check out our other travel-related articles! Until then, buon viaggio e arrivederci!

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